ExclusiveThe Boutique-Exclusive Experience Of Panerai Watches

When you know which brand you’re interested in, it’s only obvious that you’d rather go to the brand’s standalone store, rather than one that stocks many names. This is true especially when it comes to high-end watches. A brand boutique is where you’re not only guaranteed to find every product that is available in the market, it’s also where you will certainly get the complete brand experience. And when it’s a brand such as Officine Panerai, there’s no doubt that you’d want that full experience.

Panerai watches are some of the most distinguishable timepieces you can find worldwide. It’s a brand that has such a distinct identity that you can recognise a Panerai even from a distance. So why then would you not want an immersive experience when exploring the range of products that Panerai has to offer! Ethos Watch Boutiques gives you the opportunity for just that, with the new and exclusive Officine Panerai boutique at The Chanakya by DLF, in New Delhi.

The Ultimate Luxury Destination

One of only two Panerai-exclusive boutiques in India – the other being in Mumbai’s Taj Mahal Palace & Tower – this store is the only place where you can truly experience the brand in all of north India. Among other exclusive brand boutiques by Ethos Watches in The Chanakya, this store joins the boutiques of Jaeger-LeCoultre and Rolex, which stand alongside Officine Panerai.

Located right in the lap of luxury, the Panerai boutique is in a vantage position, accessible from the main, ground floor atrium of the swanky and sophisticated ultra-luxury mall. Home to other luxury brands such as Chanel, Hermès, Montblanc and Versace, The Chanakya is located in the upscale neighbourhood of Chanakyapuri and offers consumers of luxury goods the perfect space for indulgence. Panerai’s boutique is certainly a class apart, even among these brands, in several ways.

The Unparalleled Official Panerai Experience

Speaking of immersing yourself in the complete brand experience, this Panerai store is completely designed and executed in keeping with the brand’s international guidelines for exclusive retails spaces. Every element in the décor and the showcases that present the products have been handpicked, based on brand-approved standards. This ensures that the boutique will give you the kind of experience that you would have at one of the brand’s flagship boutiques internationally, be it the one in London, New York, Milan, or in Florence, the brand’s birthplace.

The Highly-Coveted Boutique Edition Watches

Of course, the product offering matches those standards as well. It goes without saying that any Panerai watch that is available in India can be found here. This boutique will also receive new collections before other multi-brand stores. However, the crème of the lot are the special boutique edition timepieces, which can only ever be found at official and exclusive Panerai boutiques such as the one in The Chanakya.

So, if you’re looking for a boutique edition, or even if you just know that you want only the distinguished look of Panerai, why go anywhere else!

Head to The Chanakya, Yashwant Place Commercial Complex, Chanakyapuri, New Delhi