SpotlightBaume Et Mercier & Ethos Host Editors at Indian Accent, New Delhi
The coming together of two watch-industry conglomerates for a long and great partnership.
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The afternoon of 30th August, 2016 saw the collaboration of two conglomerates aiming to change the future of the watch industry in India. Baume & Mercier hosted an extravagant lunch for media editors at the acclaimed Indian Accent Restaurant at The Manor, New Delhi, to formally announce a more strengthened relationship with Ethos Watch Boutiques.
The announcement was made over an elaborate spread of the Chef’s Tasting menu, a gastronomical six-course meal, accompanied with a balanced selection of wines.
Baume & Mercier also unveiled some of their newest collections that are making their way to Indian shores, which includes the 2016 Petite Promesse. Baume also showcased their bestselling watch, the Limited Edition Shelby Cobra that is, in fact, exclusive to Ethos in India along with their popular Clifton Complete Calendar. Mr. Yashovardhan Saboo, CEO of Ethos Watch Boutiques, had some inspiring words for their new partnership and committed to support the growth of Baume & Mercier in India.
“We are honoured and delighted to have these legendary watches from Baume & Mercier at our boutiques across India and offer them to our discerning customers. We will be expanding their portfolio in 12 cities over the next 3 years.”
- Mr. Yashovardhan Saboo, CEO of Ethos Watch Boutiques.
The event signified Ethos’s commitment in strengthening Baume & Mercier’s (a legendary subsidiary of the Swiss luxury conglomerate Richemont) presence in India; with a solid future plan of spreading point of sales across 12 cities with exclusive availability in Delhi, Bangalore, and Chennai.
When asked about his take on the partnership, Stanilas Rambaud, Brand Manager of Baume & Mercier for the Middle East & India, had some very positive insights.
“We are happy to expand and strengthen our position in India with Ethos. It was important for us to grow our presence in India and working with Ethos is undoubtedly a positive step in this direction and we look forward to a fruitful and long-standing relationship.”
Baume & Mercier have already made a mark around the world with their affordable and great looking Swiss timepieces and we’re sure this partnership is going to be a game changer for the brand in India.
Baume & Mercier watches starts at INR 110,000. You can discover the collection here.
Soooo cute watches I love it.