SpotlightBoardroom Companion With A Sporty Appeal: Introducing The New Maurice Lacroix Aikon Quartz Chronograph
Maurice Lacroix release the updated Aikon Quartz Chronograph line, now sized at 42mm. Inspired by the urban everyday, these versatile timepieces are functional at the workplace and sporty tools after hours
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Recently, Maurice Lacroix’s steel sports watch with an integrated bracelet has seen a host of vibrant new hues for both automatic and quartz-powered collections. Now, the brand have upgraded their Aikon Quartz Chronograph to suit a more contemporary audience, all the while retaining inherent traits that make the collection such a signature for the brand. This includes the six arms that seem to hold the bezel onto the case, and the integrated steel bracelet that can be easily changed without the need for additional tools. Now sized at 42mm, down from the previous 44mm, the collection boasts two classic hues—blue and black—and a dual toned version in silver with blue counters. The Maurice Lacroix Aikon Quartz Chronograph has always had a very versatile appeal—it is functional at the workplace, and sporty after work. With the smaller case size, this appeal now reaches a much wider audience.
Maurice Lacroix Aikon Quartz: The Trailblazer
The iconic six-clawed bezel of Aikon line was inspired by the brand’s 1990s Calypso collection. In 2016, the very first Maurice Lacroix Aikon watch was a quartz-powered timepiece, which the brand later developed into automatic versions, chronographs, et al. The Aikon Quartz Chronograph, initially sized at 44mm, was an adaptable sports chronograph that was demure enough for the workplace.
Adaptability Of The Maurice Lacroix Aikon Quartz Chronograph
This easy adaptability of the Aikon Quartz Chronograph is now offered in a more versatile size of 42mm, with a height of just 11mm. Alternating brushed and polished finishes lend the steel case and six-armed bezel of the Maurice Lacroix Aikon Quartz Chronograph an added luxury that defies its pricing. The similarly finished five-link integrated steel bracelet fits comfortably on the wrist. Enhancing the versatility of the watch is the brand’s easy-exchange system that allows the wearer to quickly switch between steel bracelet or another strap. The quartz movement that powers the timepiece requires little maintenance, while offering precision. Value proposition-wise, the watch offers almost no complaints.
Maurice Lacroix Aikon Quartz Chronograph: Contemporary And Classic
Three new dial variants display both the timeless and modern appeal of the Maurice Lacroix Aikon Quartz Chronograph. Black or deep blue dials with a sunray finish display a minute track around the periphery and chronograph recorders at 12 and nine o’clock, and a small seconds sub-dial at six has the date window nestled within. This tricompax layout features all the identifiers of a Maurice Lacroix timepiece, with rhodium framed sub-dials and the brand logo at three o’clock. The contemporary dual toned version features a silver dial, with a blue minute track around the periphery and three matching blue sub-dials for chronograph counters and small seconds. Snailing on the sub-dials contrasts with the sun-brushed background, enhancing reflections and the charm of the new Maurice Lacroix Aikon Quartz timepieces. Rhodium-plated hands are filled with Super-LumiNova for better legibility, as are the hour markers that correspond with the indexes on the dial.
The urban inspiration and functionality of the new Maurice Lacroix Aikon Quartz Chronograph are only enhanced by their contemporary appeal and versatility. This is a timepiece that fits well under a formal cuff and fits right in during an after-work match. Best of all, now it could fit comfortably on just about any wrist size.
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Maurice Lacroix Aikon
AI1118-SS002-430-1
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Maurice Lacroix Aikon
AI1118-SS002-330-1
