SpotlightA View on Ethoswatches.com

A big day for Ethos Watches, on 24th May 2014, CNBC TV 18 Young Turks caught up with Pranav Shankar Saboo, Business Head – Ethoswatches.com, to understand how our website is changing the way that people in India choose and buy a luxury watch. With over 5 Million unique visitors projected to visit the website this year and over 25,000 satisfied luxury watch customers per year – Ethoswatches.com has established itself as the clear leader in the watch industry in India.

A show that puts the spotlight on young entrepreneurs poised to be tomorrow’s leaders, Young Turks traces their journey from where they started out to who they have become.

When asked about the website, Pranav Saboo talked about how Ethoswatches.com is protecting luxury watch customers and changing the way 5 Million people in India choose their watch. Hoping to target the upper end of the market, his focus is on the seamless integration of the click and brick model into the business. He further spoke about other value added services that the website is offering, many of which are exclusive, including EMI services, insurance and extended warranty. Apart from these services, a major thrust at Ethos is to educate and protect people from malpractices that are prevalent in the watch industry such as smuggled and refurbished watches.