About
City of Time is India's largest horological destination — a realm where the finest in global watchmaking converges with curated luxury. Spanning an impressive 22,000 square feet, it marks a new era in watch retail, housing Ethos’ inaugural Haute Horology boutique alongside seven exclusive flagship boutiques.
Ethos Haute Horology is a sanctuary dedicated to the world’s most revered independent maisons. Masterpieces from Jacob & Co., Arnold & Son, Czapek, Hautlence, Laurent Ferrier, and others converge here, offering an unparalleled immersion into the pinnacle of watchmaking. Alongside it, the Ethos Watch Boutique presents a thoughtfully curated selection of premium brands such as Bremont, Oris, Junghans, CVSTOS, and Doxa. Each brand has been chosen for its distinct heritage, design ethos, and technical sophistication — appealing to seasoned collectors and first-time buyers alike.
The City of Time proudly hosts seven exclusive mono-brand boutiques, each crafted to reflect the spirit of the maison it represents. Currently open are Breitling, H. Moser & Cie., Panerai, Ulysse Nardin, and Bell & Ross — with the boutiques for Tudor and Girard-Perregaux set to launch soon. These standalone spaces offer the complete brand universe and an intimate luxury retail experience unlike any other.
With over 50 independent brands on display, the City of Time is India’s largest luxury watch destination. The space celebrates both legacy and innovation — from storied names like Bovet, Jacob & Co., and Urwerk to emerging favourites like Favre Leuba, NORQAIN, and Doxa. It is a one-of-a-kind platform for discovering the full spectrum of contemporary horology.
Our upscale cigar lounge offers a refined escape — complete with an expertly curated selection of premium cigars, a spacious and elegant seating area, and a gated walk-in humidor. Designed for connoisseurs, the experience is further elevated by a dedicated cigar sommelier who assists with pairing, cutting, and lighting, ensuring every indulgence is savoured to perfection.
At the heart of the City of Time lies an exquisite bar — a refined space where conversations on fine watchmaking are paired with world-class hospitality. The space celebrates the craft of mixology through a thoughtfully curated selection of spirits and cocktails. It’s more than a place to unwind — it’s a setting for connection, elevated dialogue, and immersive luxury.
The Private Viewing Lounge offers a refined setting for clients to engage in one-on-one consultations and explore timepieces at leisure. Designed for personalised shopping experiences, it allows guests to discover our exceptional collections in comfort, privacy, and sophistication.
An immersive, interactive space designed to engage, educate, and inspire. The Watchmaking Zone invites horology enthusiasts, collectors, journalists, and industry experts to delve deeper into the mechanics and artistry of timekeeping. From panel discussions to intimate masterclasses, this is where passion for watchmaking comes alive.
Where to locate us
City of Time is strategically located at the intersection of Gurugram and New Delhi, offering seamless connectivity across the entire Delhi NCR region. With this prime location, we bring the world of horological luxury within easy reach for enthusiasts and collectors alike.
Emaar Capital Tower 2, Mehrauli-Gurgaon Rd, Sikanderpur, Sector 26, Gurugram, Haryana 122002
