Hublot x Argentine Football Association: When Watchmaking Meets World Cup Glory
When a watch brand partners with a sports team, the results can often be predictable—slap on a logo, change
By signing up, you agree to receive emails from Ethos Watches. Read our privacy policy for more details.
When a watch brand partners with a sports team, the results can often be predictable—slap on a logo, change
The Japanese concept of ‘ma’—often translated as ‘negative space’ or ‘interval’—is a fundamental principle in many aspects of Japanese
In 1993, Ducati unveiled the 916—a motorcycle that would redefine the sportbike landscape. Its aggressive lines and uncompromising performance
Watchmaking, at its core, is an exercise in problem-solving. How to measure time more accurately, how to withstand greater
Stargazing in a tuxedo might seem unconventional, but the latest Czapek Antarctique models make a compelling case for it.
Time has a way of coming full circle. As the dust settles on the show floor of Geneva Watch
Sixty years after Favre Leuba introduced the original Deep Blue, the brand is back with two new versions: the
In the quiet Swiss town of Grenchen, a 287-year-old phoenix is rising from the ashes. Favre Leuba, once the
Favre Leuba, one of Switzerland’s oldest watch brands, are making a comeback. After 287 years of history, including recent
Time is a flat circle, the saying goes. But what if it were three rotating ones instead? This is
The term ‘in-house movement’ gets tossed around like a badge of honour in watch circles, but does it really
On June 15, 1966, Giuseppe Panerai filed a patent in Florence, Italy for ‘Elux’, an electroluminescent technology poised to
If I had a watch for every time Oris released a Great Barrier Reef edition, I’d have… well, four
While purpose-built dive watches are engineered to survive the rigours of the deep, the reality is that most spend
Grand Seiko defy easy categorisation. To call them merely the haute horlogerie arm of Seiko undersells their distinct identity
Milliseconds matter… Just ask Giannis Antetokounmpo, the NBA phenom whose lightning-fast reflexes have left countless defenders in his wake.
There’s something inherently cool about wearing a watch that talks to satellites. While GPS watches have been around for
The WNBA has been on an undeniable upward trajectory in recent years, with rising viewership, attendance records, and a
The worlds of adventure and elegance often seem at odds, but Jaeger-LeCoultre effortlessly marries the two with its Polaris
Purple is having a moment in watchmaking. While traditional hues like blue and green have become standard-bearers for colour
The future of motorsport is electric, and it’s bringing a new level of technological advancements and sustainability to the
When it comes to luxury watchmaking, collaborations between established brands and talented artisans can yield truly remarkable results. The
Bremont, the British watchmaker known for their aviation-inspired timepieces, have set their sights on uncharted territories with the introduction
Seiko have just unveiled a new chapter in the story of the beloved SNXS series, bringing a fresh perspective