Round-Up7 reasons why you should own a Casio G Shock (once in your life)

You won’t see this watch at SIHH or Baselworld ever, or for that matter, even hear it being discussed in the Swiss watch world, but ask any sportsman, any professional or a member of the armed forces and they’ll always have this one as their preferred timepiece. For a watch that turned 33 years old this month, the G-Shock, strangely, still remains a must-have timepiece even today, a watch that literally earned its fame. From collaborative limited editions to ones being built specifically for the U.S Armed Forces, we were initially going to list a few celebrities for you who owned them, but clearly, you can’t go a day without seeing a celebrity rocking a G-Shock. And that’s a sign in itself: when someone can easily rock a Rolex, Omega or Breitling on their wrist, they choose to go for the versatile watch the world can afford—and why not! G-Shock is perhaps the only watch collection in the world that makes sense (in terms of price, durability, and timekeeping), a package we feel no other watchmaker can offer – for a steal of a price. Still not convinced? Well here are 7 reasons why you should own at least one G-shock in your life:

1. Built to last

Sure, Swiss watches have finesse, but if you have a reputation for being ‘indestructible’, G-Shock is the watch for you, and perhaps the only watch in the world that gives you a ‘Triple-10’ guarantee, i.e., 10 bar or 100 meters water resistance watch, a 10 year battery life and the ability to withstand a 10m drop (a three story building). Add a couple of bucks more for a premium version and you’ll get one that’s even 200m water resistant!

2. More for less

Not just durability, but a plethora of features are a big reason why several armed forces around the world made the G-Shock their preferred watch. Not only did the watch stand out in terms of durability and ruggedness, it allowed wearers to view the time to the second with incomparable accuracy (after all it’s digital). The rubber strap and casing just made the watch a perfect companion for long treks and missions in the most challenging of conditions.

“I got one about 7 years ago when I was in the military. They are pretty rugged, work well, and the one I had also had a digital compass and altimeter that came in handy. It’s still going strong after all these years later while my Armani has popped out twice.” – Ex U.S. Armed Forces Serviceman.

Well.

3. Wise investment (clearly)

If time is money for you, then you’re clearly getting more than what you asked for. The newest collection of the ‘G’ comes with exciting features like a built-in altimeter, navigating compass, bluetooth connectivity and a world timer accurate to 1-2 seconds a month. And such is their durability (mentioning it for the third time now) that G-Shocks last for generations rather than years. Even ‘the most expensive’ one for Rs. 16k is a no-brainer: if you wore it each day for a decade, it represents a cost per wear of roughly Rs. 4 a day. Again, that’s for the most expensive one.

4. Loved by celebrities around the world

Eminem, Pharrell Williams, Chris Martin, Justin Bieber, Rihanna, Bradley Cooper (and the list goes on) have loved and adored the G-Shock for many years. Of course they flaunt their luxury timepieces when they will, but they’re not shy about flaunting their love for this one either. There obviously must be something going right with this watch.

5. Your survival ‘sidekick’

How fast? How hot? How deep? How high? The G-shock shall tell you that with ease. The tools and features offered in their collections are immense and of course, accurate. With just the touch of a button, you get all the information you need, whether you’re moving in the right direction, controlling your music, traveling around the world switching time zones, or even scaling a mountain. Just so you know, their watches with an altimeter can read altitude ranging between 700m to 10,000m (Mt. Everest is 8,848m).

6. Sport-proof (the all-rounder)

Mud, sweat, and dirt might not be high up on your list of problems, but ask an athlete and they’ll tell you how dirty your watch can get after a jog or session of football, cricket or tennis. Dirt caused by playing can get problematic if it gets into the mechanism or (worst case scenario) dial of the watch and this is where the G-Shock aces it again. The rubber body is sealed to withstand any onslaught of dust, sand or water particles and houses the unique “floating module” where the quartz mechanism of the watch literally floats free in a urethane foam inside, which therefore allows the watch to withstand all forms of shocks while you’re playing.

7. Fifty shades of ‘G’

What Swatch is to Europe, the G-Shock is to Asia and America. Beyond sports personalities, celebrities, and professionals, people with a taste for fashion have always added a G-Shock to their collection. Coming in multiple styles and color options, you can be assured that there’s one made to suit your taste.

Bonus point: make sure it’s original.

Having a popular watch like the Casio G-Shock also comes with risks – which are tons of imitation (fake) versions of it. And while they might look strikingly similar or the same, they might not last you for even a week, let alone ten years! So when you do decide to add one to your collection, make sure it’s a genuine one with all the warranty and certification included.

You can get yours right here at ethoswatches.com!

Which G-Shock do you own? Tell us in the comments section below!

View the G-Shock Collection At Ethos