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Round-UpCelebrity Watch—October 2023: New Brand Friends For Rado And Seiko

With Katrina Kaif as the new face of Rado, and Nikhil Chinapa as a new brand friend for Seiko, India has been in focus this October

The Watch Guide October 31, 2023

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Rado Centrix Jubilé

Brand Friend Katrina Kaif

The latest brand ambassador for Rado, the extremely popular Swiss watch brand, is actress Katrina Kaif. Kaif comes on board as a new brand friend joining fellow actor and long-term Rado friend, Hrithik Roshan, whom she has worked with in films such as Bang Bang (2014) and Zindagi Na Milegi Dobara (2011). An A-list actress, Kaif has seen tremendous success in Bollywood, and seems like a natural choice for a brand, whose number one global market is India. In her debut campaign, the new brand friend is seen wearing a Rado Centrix Jubilé watch in brown. Set in a rose gold PVD-treated steel case is the Rado automatic calibre R582, which offers a 48-hour power reserve.

“We are thrilled to welcome Katrina Kaif into the Rado family,” stated Rado CEO Adrian Bosshard at the launch of the campaign. “Her timeless beauty and global recognition align seamlessly with Rado’s core principles. We look forward to this journey of redefining luxury together.” Kaif had a few words to say about being a brand friend as well. “I am honoured and excited to be associated with Rado—a brand known for excellence in watchmaking. Rado watches have always fascinated me with their innovative designs and commitment to quality,” the actress stated. “I look forward to representing this iconic Swiss brand on a global platform.”

Rado Centrix

Seiko Prospex

Brand Friend Nikhil Chinapa

Another brand friend announcement from earlier this month was Nikhil Chinapa, for Japanese watchmakers Seiko. The pioneering brand stated that Chinapa, a DJ and former video jockey, would be a brand friend for the Seiko Prospex line, stating that he resonates with the ‘brand’s ethos of relentless pursuit’, citing his work in hosting events, curating festivals, and even his scuba diving experience. In the visual released by the brand, the new brand friend is wearing a Seiko Prospex GMT timepiece. Water-resistant to 200m, this dive watch also has a GMT function and runs on a three-day automatic movement.

“We are delighted to welcome Nikhil Chinapa into the Seiko Prospex family as our Brand Friend,” stated Niladri Mazumder, president and COO, Seiko India. “His passion, determination, and fearlessness align in perfect harmony with our ‘Keep going forward’ philosophy. We look forward to supporting him on his journey and exploring new horizons together.” On this new association, Chinapa expressed, “Life is a celebration, and I dive in wholeheartedly, whether it’s creating music or exploring the depths of the ocean. I’m excited to be a part of this inspiring journey.”

Gerald Charles Maestro GC Sport

Brand Friend Hubert Hurkacz

Earlier this month, on October 17, tennis player Hubert Hurkacz won the ATP Shanghai Masters 1000 tournament in China. A brand friend of Gerald Charles, Hurkacz was seen wearing the Maestro GC Sport in royal blue during the tournament. Encased in grade-5 titanium, this elegant sport watch is sleek and houses an ultra-thin mechanical movement. On the left of the uniquely-shaped Gerald Charles case is the time-setting crown, placed such, so as to not poke the wearer’s hand with movement of the wrist. “Congratulations for the amazing victory, we’re proud of you and wish all the best success in the tournaments yet to come” said Gerald Charles CEO, Federico Ziviani, about the brand friend when Hurkacz won.