SpotlightGuwahati’s Very Own Horological Haven: The Brand New Ethos Watch Boutique

Avid watch collectors and budding horological enthusiasts residing in the largest metropolis of northeast India finally have a new destination to head to, as Ethos has launched its newest watch boutique in Guwahati’s most frequented shopping avenue—Guwahati-Shillong Road.

This upscale boulevard, which runs the length of the entire city, and connects it to the pretty hill station of Shillong, is always abuzz with activity. Easily accessible by the local populace, the new Ethos Watch Boutique will surely be another delight for shoppers visiting or passing through the area, especially those looking for their next horological purchase. The launch of this boutique wonderfully takes forward Ethos’ initiative to cater to watch aficionados in tier II cities after the roaring success of its boutiques in Jaipur and Pune.

The expansive boutique has options galore for watch collectors as well as budding enthusiasts

The boutique's modern design gives it a classy and grandiose appeal

The well-lit interiors truly bring out the sophisticated charm of the timepieces displayed inside

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An Air Of Opulence

The 1,088sq-ft multi-brand boutique, which has an open ceiling to give it a more spacious and grandiose appeal, houses more than 1,000 exquisite timepieces from 19 luxurious brands. The timepieces are displayed prominently all around the showroom, so you can take your time to browse through the entire collection. The wide range of watches available at the store is sure to awe and impress even the most fastidious watch aficionados.

The 1,088sq-ft multi-brand boutique houses more than 1,000 exquisite timepieces

There are more than 19 luxurious brands on display inside

The pieces on display at the store include watches from TAG Heuer, Seiko, Longines, Rado, Tissot, Movado, Raymond Weil, Frederique Constant, along with trendy fare from Emporio Armani, Fossil, and many more. If you already have a watch in mind and the boutique does not have it available at hand, store executives would be glad to order it for you.

Frederique Constant is one such brand that is on display

Watch enthusiasts should definitely check out Raymond Weil's offerings at the store

Movado too has a pride of place inside

Seiko's Presage collection is at the pinnacle of accessible luxury

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A Remarkable Retail Experience

No matter what your choice is, we can assure you that the experience you will have at this store is going to be unparalleled. With an exceptionally knowledgeable and courteous sales team, you’re sure to leave the store with a glorious timepiece on your wrist and a smile on your face.

The timepieces are displayed prominently all around the showroom, so you can take your time to browse through the entire collection

With the rise of the internet’s unrelenting virtual retail force, it’s important for one to have a great time while shopping in the real world, and this is exactly what’s going to happen when you visit the Ethos Watch Boutique in Guwahati. As Yashovardhan Saboo, chairman and managing director of Ethos Watch Boutiques, says, “The consumer will come, not for information, but for engagement; to chat with the sales team, to exchange ideas and to meet other customers and watch lovers. Therefore, successful stores must employ and train staff with requisite knowledge and social skills.” Our Guwahati store is the truest representation of this ethos if there ever was.

The store houses a wide and wonderful range of Tissot timepieces

Ardent fans of Rado's horology would also have much to look forward to when visiting the boutique

If you wish to do some research before making a choice, Ethos’ entire gamut of gorgeous timepieces can be found at EthosWatches.com. You can read more about the history, legacy and present-day undertakings of the heavyweights of the horological world on The Watch Guide.

For the multi-brand experience, visit: Ethos Limited, Ground Floor, Shop No. 39/40, City Centre, Guwahati-Shillong Road, Adjacent to Apollo Hospital, Guwahati