ExclusiveEthos Launches India’s First Oris Boutique, In Chennai

Swiss watchmaking has found a brand new abode in Chennai’s new luxury mall, Palladium—a name that is already one of the most popular luxury lifestyle destinations in Mumbai. Now in Velachery, Chennai as well, Palladium is touted as the single largest regional shopping centre for luxury labels and high fashion brands in Chennai, having opened its doors to the public in February last year. Housing over 70 international brands, it offers a refreshing take on grandeur and opulence, as is evident by its unique architecture that makes a compelling design statement in the Chennai landscape. Ethos takes things a notch higher with the presence of the first dedicated Oris boutique in India that offers an immersive experience.

Celebrating The Heritage Of Oris

In an exclusive partnership with Ethos, and in an endeavour to expand its presence in India, independently-owned Swiss watch manufacturer, Oris has traversed our way from Holstein, Switzerland. The brand has evolved over generations to imbibe myriad elements in its mechanical watches to maintain excellent timekeeping and pleasure. Housed in the same complex as Phoenix MarketCity—the largest mall in Velachery—Ethos and Oris occupy a prime position to acquaint the visitors with a one-of-its-kind rich and international experience. The ambience of the new boutique is infused with light brown wood tones and stone-grey hues of the Oris brand. Harmoniously setting the mood of understated sophistication, the interiors lend a relaxed feel and serve as a perfect background against which to display the Oris collection.

Talking about this landmark boutique, Rolf Studer, co-CEO of Oris, enthused, “Last year, Oris had opened boutiques in Zurich, Amsterdam and London. In Chennai, we will add now our first dedicated Oris boutique in India. We are excited to have an environment to showcase our brand in all its depth and to tell the many aspects of the Oris story in this market that has so much potential. With Ethos, we have a partner who shares our values and has the same long-term strategy. I am excited to further build our brand in India together.”

A true testament to that brand philosophy is the array of 85 Oris timepieces stocked in the boutique. Showcasing the latest creations from Oris’ world of diving, aviation, culture and motorsports, the 200sq-ft Oris boutique will be home to special-edition and boutique-only timepieces such as the Divers Sixty-Five, Big Crown ProPilot, Culture Artelier and many more.

A One-of-a-kind Shopping Experience And Courteous Staff

Offering an unbeatable and inimitable consumer retail experience at this boutique, our exceptionally knowledgeable and experienced staff is always at the behest of patrons, watch collectors and horology aficionados. The launch of the boutique will definitely make gifting easier for Chennai residents.

The launch of the boutique will definitely make gifting easier for Chennai residents

Speaking at the launch of the new boutique, Yashovardhan Saboo, managing director, Ethos Watch Boutiques, said, “Oris represents the unique craftsmanship of an independent Swiss watchmaker and we are pleased to be their exclusive partner in India. The brand’s first boutique in India offers a luxurious environment for watch enthusiasts and offers Oris’ new range to customers just in time for the festive season. We are immensely proud to bring this experience first to Chennai and look forward to many more such milestones in this promising partnership between Oris and Ethos.”

Go the Oris way and head over to: Ethos Limited, UG-8, Palladium Mall, 142 Velachery Main Road, Velachery, Chennai