Review
The Development Of An Urban Icon: Maurice Lacroix's Aikon Automatic 42mm
Maurice Lacroix are like a relatively lesser-known treasure who hold their own in the accessible luxury watch segment. Committed
Aikon (25 Articles)
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Spotlight
Titanium Makeover: Introducing The Maurice Lacroix Aikon Automatic Titanium And Aikon Automatic Titanium Chronograph Watches
Maurice Lacroix’s Aikon collection has been around since 2016, and every once in a while, the brand update it
Spotlight
Boardroom Companion With A Sporty Appeal: Introducing The New Maurice Lacroix Aikon Quartz Chronograph
Recently, Maurice Lacroix’s steel sports watch with an integrated bracelet has seen a host of vibrant new hues for
Spotlight
Summer Coolers: The New Maurice Lacroix Aikon Quartz Colours Timepieces In Pink And Blue
After introducing colour to their Aikon Automatic series of watches last summer, this year, Maurice Lacroix add pastel pink
Round-Up
Watches That Don't Burn A Hole In Your Budget: Accessible Timepieces Under One Lakh
Luxury needn’t necessarily be expensive—or feel uncomfortable—as most experts will attest. It is more about how wearing something luxurious
Spotlight
Introducing The Maurice Lacroix Aikon Automatic Bronze With A Gradient Chocolate Dial
There’s something stunning about bronze watches. It could be the muted sheen that suggests durability and resilience. Perhaps it
Review
Bronze, Burgundy, Brilliance: Introducing The Maurice Lacroix Aikon Venturer Asia Special Edition
The Maurice Lacroix Aikon stands out as a top choice among high-end luxury sports watches, earning a coveted spot
Spotlight
The More The Merrier: Maurice Lacroix Unveil The Aikon PVD timepieces
Of late, it seems as though the watch designers at Maurice Lacroix have truly taken the canvas of the
Spotlight
Long Live The King: Introducing The Maurice Lacroix Aikon #Tide KOTC timepiece
Combining sport, sustainability and Swiss luxury, Maurice Lacroix unveiled their Aikon #Tide KOTC timepiece, a special edition created in
Spotlight
New Shades Of Sporty: Maurice Lacroix’s Aikon Automatic Shows Its True Colours
With its integrated bracelet, iconic bezel with six arms, and distinctive finishes on its dials, Maurice Lacroix’s vast Aikon
Spotlight
Life In Technicolour: Introducing The Vivid New Maurice Lacroix Aikon Master Grand Date Technicolour
Marrying their Masterpiece collection, which highlights quality Swiss watchmaking, with their Aikon line—dedicated to sporty, urban and functional timepieces—Maurice
Spotlight
Maurice Lacroix Unveil New Updates In Their Pontos And Aikon Collections
Maurice Lacroix, known for their accessible luxury timepieces with in-house manufacture movements, unveiled new versions of their Pontos Chronograph earlier
Review
Racing For The Environment: The Maurice Lacroix Aikon #Tide Mahindra
Swiss luxury watch brand Maurice Lacroix have collaborated with United Kingdom-based motor-racing team Mahindra Racing on many occasions to offer
Q&A
Turning The Tide: Maurice Lacroix’s CEO On Their Novelties And Initiatives
How do the 2022 novelties take the brand forward? We’ve been quite successful with the Aikon line since we
Review
Presenting The New And Updated 2022 Maurice Lacroix Aikon Quartz Series
An Overview For over 40 years, Maurice Lacroix have created timepieces that ooze quality and refinement by combining traditional
Review
Time And Tide Wait For None: Presenting Maurice Lacroix’s Aikon #Tide
Sustainability is probably the strongest buzzword these days for priorities that brands have. Manufacturing processes have been altered, as
Review
Maurice Lacroix’s Bestselling Aikon Gets A New Skeleton Version
‘High perceived value’ has been the mantra behind most of Maurice Lacroix’s watches for a while now, as they
Spotlight
Geneva Watch Days 2021: Maurice Lacroix’s Beloved Aikon Family Expands
For Maurice Lacroix, the Aikon collection isn’t just another range. Introduced in 2016, the line is the direct descendent
Review
Introducing The New Maurice Lacroix Aikon Venturer GMT—The Most Useful Aikon Yet
The Aikon series has been a game-changer for Maurice Lacroix. The sport watch series continues to be emblematic for
Review
The Maurice Lacroix Aikon Quartz Chronograph: A Business Suit With An Athlete’s Heart
If there’s any brand out there that truly encapsulates a strong personality and a flavour of machismo, while also
Review
The Advanced Aikon: Introducing The Bold, New Maurice Lacroix Aikon Venturer
An Overview It’s no secret that, when it comes to luxury timepieces, sports watches take a large slice from
Review
The Thrilling Mercurial Swing Of The Maurice Lacroix Aikon Mercury
There’s a certain quality about watches that require some kind of human intervention to perform their function, which really
Q&A
It’s The Age Of High-Quality Products, States Maurice Lacroix’s Managing Director
Talk about Maurice Lacroix’s biggest highlight of 2019. The biggest highlight for us this year is, of course, the
Review
Maurice Lacroix Presents A New Narrative With The Aikon Bronze 44mm
Emblazoned with an audacious persona and an unmatched exuberance, Maurice Lacroix—a Swiss watchmaker based in the Canton of Jura
