Hublot x Argentine Football Association: When Watchmaking Meets World Cup Glory
When a watch brand partners with a sports team, the results can often be predictable—slap on a logo, change
By signing up, you agree to receive emails from Ethos Watches. Read our privacy policy for more details.
When a watch brand partners with a sports team, the results can often be predictable—slap on a logo, change
TAG Heuer seem to be reinventing their Carrera collection by integrating the past and present, via contemporary ‘glassbox’ revivals,
In the quiet Swiss town of Grenchen, a 287-year-old phoenix is rising from the ashes. Favre Leuba, once the
Favre Leuba, one of Switzerland’s oldest watch brands, are making a comeback. After 287 years of history, including recent
Singer Reimagined, known for their avant-garde approach to horology, have once again pushed the boundaries of traditional watchmaking with
Colours possess a remarkable ability to influence and captivate. A meticulously balanced colour palette is essential to crafting a
Omega’s Speedmaster Professional will forever be the Moonwatch. It earned this stripe 55 years ago on July 21, 1969,
For many years, Tissot have been official timekeepers of the Tour de France cross-country cycling race, and the La
Milliseconds matter… Just ask Giannis Antetokounmpo, the NBA phenom whose lightning-fast reflexes have left countless defenders in his wake.
There’s something inherently cool about wearing a watch that talks to satellites. While GPS watches have been around for
Since 2021, when TAG Heuer announced their partnership with motorcar manufacturer Porsche, the Swiss watchmakers have released a number
One of the oldest and best-selling collections from IWC—the Portugieser—has been upgraded at this year’s Watches and Wonders, the
Among the TAG Heuer novelties showcased at Watches and Wonders in Geneva this week, the Monaco Split Seconds Chronograph
It all began in 2012, when the Italian maison Bulgari launched the Octo L’Originale that set the ball rolling
The snow-capped peaks of the Swiss Alps have long been a crucible for the world’s greatest skiers, forging champions
When I think of the Zenith Chronomaster Sport, I typically envision the classic sporty design featuring black or white
With over 5,000 accolades earned throughout their history, Ulysse Nardin are a force to reckon with, having survived the
Zenith have played a pivotal role in the advent of the automatic chronograph since the introduction of the groundbreaking
Of all complications, the chronograph still remains one of the most useful due to its high functionality and relevance
Majestic and mysterious, the mythical dragon is an inspiring animal with endless possibilities to work with. Shaffhausen-based IWC have
If you’re abreast of the latest fashion trends, it should be clear that twinning is currently in vogue. Whether
Zenith have launched a new version of their iconic Defy model, which looks stunning in its new crystal-clear avatar.
In recent years, the lunar new year has become a big deal in the world of horology, with more
To celebrate turning 60, TAG Heuer released some beautiful timepieces featuring their new ‘glassbox’ design over the course of