Secret Deals
Close
Sign up for email alerts.

Want first access to
our secret deals?

By signing up, you agree to receive emails from Ethos Watches. Read our privacy policy for more details.

IWC Schaffhausen (9 Articles)

Lumos Maxima! Introducing IWC’s First Concept Watch Showcasing Ceralume Technology
Spotlight

Lumos Maxima! Introducing IWC’s First Concept Watch Showcasing Ceralume Technology

The watchmaking industry is no stranger to luminescent materials—a concept that revolutionised timekeeping by enhancing the functionality of watches

IWC Build-Up On Their Portugieser Collection With New Perpetual Calendars, Chronographs, And Tourbillon Models
Spotlight

IWC Build-Up On Their Portugieser Collection With New Perpetual Calendars, Chronographs, And Tourbillon Models

One of the oldest and best-selling collections from IWC—the Portugieser—has been upgraded at this year’s Watches and Wonders, the

Join The Yacht Club With IWC’s Portugieser That Indicates Moon Phases And Tides
Review

Join The Yacht Club With IWC’s Portugieser That Indicates Moon Phases And Tides

The story of the IWC Portugieser began in the late 1930s with two Portuguese businessmen who approached IWC with

The Metamorphosis of Time: Luxury Watch Brands In The Metaverse And Web 3.0
Feature

The Metamorphosis of Time: Luxury Watch Brands In The Metaverse And Web 3.0

Picture this: you’ve always been a lover of luxury timepieces, where age-old tradition and careful craft have always been

IWC's Ingenieur Makes A Long-Awaited Comeback At Watches And Wonders 2023
Spotlight

IWC's Ingenieur Makes A Long-Awaited Comeback At Watches And Wonders 2023

Gérald Genta, the renowned watch designer born in Geneva in 1931, left an undeniable impact on the horological world.

Sustainable Strides: Material Innovation For Eco-Friendly Timepieces
Feature

Sustainable Strides: Material Innovation For Eco-Friendly Timepieces

One of the most searched topics on the internet for 2021 was ‘sustainability’ and Google cited it as reaching

Embracing The Dark Side: Presenting Nine Stunning All-Black Watches
Round-Up

Embracing The Dark Side: Presenting Nine Stunning All-Black Watches

Over the years, the Swiss watchmaking industry has undergone some incredible changes that one had never anticipated. For an

A Symbiotic Relationship: Watch Brands And Their Important ‘Friends’
Round-Up

A Symbiotic Relationship: Watch Brands And Their Important ‘Friends’

At the beginning of the year, tennis ace and world champion, Naomi Osaka joined the hallowed ranks among TAG

Timeless Love: A Classic Horological Hamper For Valentine’s Day
Spotlight

Timeless Love: A Classic Horological Hamper For Valentine’s Day

Isn’t it strange that the colour red is associated with both anger and love? Besides, it also represents Mars—the