Lumos Maxima! Introducing IWC’s First Concept Watch Showcasing Ceralume Technology
The watchmaking industry is no stranger to luminescent materials—a concept that revolutionised timekeeping by enhancing the functionality of watches
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The watchmaking industry is no stranger to luminescent materials—a concept that revolutionised timekeeping by enhancing the functionality of watches
One of the oldest and best-selling collections from IWC—the Portugieser—has been upgraded at this year’s Watches and Wonders, the
The story of the IWC Portugieser began in the late 1930s with two Portuguese businessmen who approached IWC with
Picture this: you’ve always been a lover of luxury timepieces, where age-old tradition and careful craft have always been
Gérald Genta, the renowned watch designer born in Geneva in 1931, left an undeniable impact on the horological world.
One of the most searched topics on the internet for 2021 was ‘sustainability’ and Google cited it as reaching
Over the years, the Swiss watchmaking industry has undergone some incredible changes that one had never anticipated. For an
At the beginning of the year, tennis ace and world champion, Naomi Osaka joined the hallowed ranks among TAG
Isn’t it strange that the colour red is associated with both anger and love? Besides, it also represents Mars—the