Secret Deals
Close
Sign up for email alerts.

Want first access to
our secret deals?

By signing up, you agree to receive emails from Ethos Watches. Read our privacy policy for more details.

New Launches (44 Articles)

Discover Perrelet’s Most Wearable Turbine Yet
Spotlight

Discover Perrelet’s Most Wearable Turbine Yet

Smaller sizes, smaller sizes, smaller sizes… That’s been the mantra in the world of watches for the last few

The Most Wonderful New Timepieces From Watches And Wonders 2024
Round-Up

The Most Wonderful New Timepieces From Watches And Wonders 2024

Alpina Alpiner Extreme Quartz The 2024 Alpina Alpiner Extreme Quartz offers a compact design in four vibrant colors and

Ravishing Riviera: The Baume & Mercier Collection Expands With New Editions
Spotlight

Ravishing Riviera: The Baume & Mercier Collection Expands With New Editions

Two hundred years of Swiss watchmaking know-how and the eternal glamour of the French Riviera come together in Baume

Change—The Only Constant: The Oris Aquis Gets An Update In 2024
Spotlight

Change—The Only Constant: The Oris Aquis Gets An Update In 2024

It takes a lot of thought and consideration to build a brand and product offering that will be distinctive,

The Wonders Off-Site: The Finest New Watches Being Unveiled In Geneva, April 2024
Round-Up

The Wonders Off-Site: The Finest New Watches Being Unveiled In Geneva, April 2024

Bovet Récital 28 Prowess 1 Bovet introduces the Récital 28 Prowess 1 at Watches & Wonders 2024, revolutionising world

The Sub 200T: Doxa's Compact And Customisable Dive Watch
Review

The Sub 200T: Doxa's Compact And Customisable Dive Watch

When it comes to dive watches, Doxa is a brand that immediately comes to mind. With a rich history

The Finest New Novelties Launched At Dubai Watch Week 2023
Round-Up

The Finest New Novelties Launched At Dubai Watch Week 2023

Armin Strom Tribute 1 Fumé The Tribute 1 Fumé timepieces differ from the brand’s previous Tribute 1 California edition

Rado’s CEO Comments On The Latest True Squares And India’s Importance
Q&A

Rado’s CEO Comments On The Latest True Squares And India’s Importance

What made you choose this collection for the Le Corbusier collaboration? The philosophy of Le Corbusier fits perfectly with

Charlize Theron Is The Face Of The Sleekest Breitling Navitimers Yet: The Navitimer 36 And 32
Spotlight

Charlize Theron Is The Face Of The Sleekest Breitling Navitimers Yet: The Navitimer 36 And 32

Long gone are the days when an aviation watch was only for professional pilots. Even though watch manufacturers have

The Most Remarkable New Watches From Geneva Watch Days 2023
Round-Up

The Most Remarkable New Watches From Geneva Watch Days 2023

Alpina Alpiner Heritage Carrée Mechanical 140 Years In celebration of their 140th anniversary in 2023, Alpina introduced the Alpiner

Leisure With Travel: Take A Trip With The New Baume & Mercier Riviera GMT
Spotlight

Leisure With Travel: Take A Trip With The New Baume & Mercier Riviera GMT

The Riviera has long delivered on its promises. A casual sport-lifestyle watch suited for everyday wear, with a spirit

Football Fever: Hublot Classic Fusion Chronograph UEFA Europa League Ceramic
Spotlight

Football Fever: Hublot Classic Fusion Chronograph UEFA Europa League Ceramic

Every major tournament thrives on sports sponsorship, a marketing strategy that commercialises the game to target a wider audience.

Five New Timepieces Grace Norqain's Independence Collection
Spotlight

Five New Timepieces Grace Norqain's Independence Collection

Established in 2018, Norqain have made sustainable strides in establishing themselves as one of the cool, young independent watch

Hublot’s Chief On Their 2023 Novelties, Collaborations And The Art Of Fusion
Q&A

Hublot’s Chief On Their 2023 Novelties, Collaborations And The Art Of Fusion

What’s the greatest highlight for you among Hublot’s novelties for Watches and Wonders 2023? It would have to be

The Sixties’ Spirit: Introducing The MeisterSinger Neo Timepieces For 2023
Spotlight

The Sixties’ Spirit: Introducing The MeisterSinger Neo Timepieces For 2023

German independent watchmaker MeisterSinger may have only started out in 2001 but in over these two decades, they have

Watches And Wonders Geneva 2023: 20 Of The Finest Novelties Showcased
Spotlight

Watches And Wonders Geneva 2023: 20 Of The Finest Novelties Showcased

Alpina Alpiner Extreme Automatic Swiss watchmaker Alpina debuts at Watches and Wonders 2023 by updating their Alpiner line with

Angelus Unveils Latest Chronodate Editions At Watches And Wonders 2023
Spotlight

Angelus Unveils Latest Chronodate Editions At Watches And Wonders 2023

Watches and Wonders 2022 marked the unveiling of the highly-anticipated Angelus Chronodate, featuring three unique limited edition models, each

Golden Hour: Presenting Arnold & Son’s Double Tourbillon And Ultrathin Tourbillon Timepieces At Watches And Wonders 2023
Spotlight

Golden Hour: Presenting Arnold & Son’s Double Tourbillon And Ultrathin Tourbillon Timepieces At Watches And Wonders 2023

Known for their complex watches with an understated elegance, Arnold & Son’s focus this year is all about celebrating

In Conversation With Jean-Christophe Babin, Group CEO, Bulgari—Watches, Jewellery And More
Q&A

In Conversation With Jean-Christophe Babin, Group CEO, Bulgari—Watches, Jewellery And More

You’ve been with Bulgari for over a decade now, before which you were with TAG Heuer. What are the

Oris CEO Talks About the Brand’s Pursuit Of Sustainability And More
Q&A

Oris CEO Talks About the Brand’s Pursuit Of Sustainability And More

How do Oris 2022 novelties take the brand’s story forward? The watches we have launched over the last few

Declassified Diver: Doxa’s CEO Talks About Their Reissued Swiss Army Dive Watch
Q&A

Declassified Diver: Doxa’s CEO Talks About Their Reissued Swiss Army Dive Watch

Talk about the new Doxa Army and how it takes the brand’s story forward. We are super-happy, because we

The Highlights From Geneva Watch Days 2022: 20 Terrific Timepieces
Round-Up

The Highlights From Geneva Watch Days 2022: 20 Terrific Timepieces

Alpina Alpiner Extreme Regulator Automatic The newly designed Alpiner case presents an outer cushion shape that gives it a

Oris’s Big Crown ProPilot X Calibre 400: The Essential Addition And A True Crowd-Pleaser
Review

Oris’s Big Crown ProPilot X Calibre 400: The Essential Addition And A True Crowd-Pleaser

At Oris, the pillar of aviation watches has been distinctly segregated into the more traditional pilot’s watches—the Big Crown

Watches And Wonders 2022: Highlights Of The Finest New Timepieces Unveiled
Round-Up

Watches And Wonders 2022: Highlights Of The Finest New Timepieces Unveiled

Angelus Chronodate Although the latest version of the Angelus Chronodate doesn’t come with the famous triple-calendar feature of the