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History
Back in 2016, Maurice Lacroix with its unique and precise approach released the AIKON collection. AIKON encompassed the idea of the brand's leap towards precision and innovation. In 2022, Maurice Lacroix decided to expand on the idea of AIKON with AIKON #tide, a vibrant yet responsible way of keeping time in today's ever-changing world.
The PET Dichotomy
The Maurice Lacroix AIKON #tide collection is made with a compound made with ocean-bound upcycled plastic in collaboration with Tide Ocean SA. Tide Ocean is a Basel-based firm that specialises in upcycling Ocean plastic. PET, also commonly known as Plastic is highly recyclable but affects the marine environment to a great extent. So, to limit its carbon footprint on the environment, Maurice Lacroix decided to produce its AIKON #tide with recycled plastic. The bezel, case back, crown, and buckle are made with a compound of upcycled plastic and glass fibre. The dichotomy between fresh produced PET and the compound with which the AIKON #tide is made is that the compound is twice as hard and five times more resistant as compared to virgin PET. It takes 17 bottles to make one AIKON #tide and the carbon footprint is significantly low for the same. Maurice Lacroix has committed that it will remove 10 million plastic bottles and help the marine environment with a cleaner approach.
Features
Apart from the ocean-upcycled PET compound, the Maurice Lacroix AIKON #tide features a vibrant hue of colours to choose from. With either black or a white rubber strap, the AIKON #tide is available in orange, green, yellow, blue, pink, white, and black colours. Whereas, the dial is intensified with a unique laser engraving called the ‘Vague du Jura' motif. With a case of 40mm in diameter, it features a date window at the 3 o'clock marker.
Brand Video
Frequently asked Questions (FAQs)
What is special about Maurice Lacroix?
Maurice Lacroix, a Swiss luxury watchmaker is known for creating timepieces that are unique and creative. Apart from being the basic specialities, Maurice Lacroix has a reputation for paying attention to detail. For example, creating the first mechanical watch with a memory function defined the brand’s zest and zeal to create something that is both unique and useful.
Which are the most popular Maurice Lacroix collections in India?
The most popular Maurice Lacroix collections in India are:
Which are the most popular Maurice Lacroix watches for men in India?
The most popular Maurice Lacroix watches for men in India are:
Which are the most popular Maurice Lacroix watches for women in India?
The most popular Maurice Lacroix watches for women in India are:
Where can I get my Maurice Lacroix watch serviced?
One of the best luxury watch service centres in India is operated by Ethos Watches. Ethos Watch Care | Shop No 118-120, First Floor, Square One Mall, District Center Saket New Delhi - 110017 | Phone: +91 11 4142 1691, +91 93190 95793 | E-Mail: customercare@ethoswatches.com | URL: https://www.ethoswatches.com/repair-and-service/